CRM Marketing Manager - Ecommerce

If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!
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Did you know that fishing is the world’s most popular hobby? We do! And here at Fishbrain we have created the world’s largest social network dedicated to people who love fishing. We want to make sure that we can give them the greatest experience possible and make their fishing dreams come true, no matter where they are in the world.

We have over 12 million users all over the world who have logged over 10 million catches in our app. We’re growing fast, both in our social network and in the company, which is why we’re looking for a CRM Marketing Manager - Ecommerce.


We’re looking for a creative Ecommerce CRM manager to lead and execute on CRM projects and campaigns for our ecommerce platform focusing on increasing revenue, activation, retention as well as educating the user base about the platform and strengthening the brand.

In this role you’ll be a key player in growing our CRM marketing efforts for the ecommerce platform. Your main responsibilities include planning, creating and leading ecommerce CRM projects for our web platform as well as our store in the Fishbrain app. These projects vary from operational and hands-on tasks such as designing newsletters and creating campaigns in our CRM tool Braze as well as managing segments and closely monitoring their performance. It will also include driving projects with the commerce product team to implement CRM marketing automation and advanced personalization campaigns for our ecommerce platform. You’ll be working closely with the Commerce team, product managers, designers and report to the CRM Marketing Director. 

Remote work possible (CET/GMT time zones). Please submit your application in English.


  • Responsibility over ecommerce CRM planning and execution (automated campaigns, newsletters etc.)
  • Drive the CRM automation development for our ecommerce platform.
  • Own the day-to-day execution of email, app and web push campaigns including designing, creating, scheduling, testing and reporting.
  • Create and design various email templates using graphics, copywriting, personalisation and ensuring templates are mobile-friendly.
  • Implement email and push deliverability best practices.
  • Ensure emails follow industry policies and best practices.
  • Working on campaign optimisation in order to guide improvements, such as A/B testing copy, creatives and scheduling to establish the most effective.
  • Developing documentation for established processes, A/B test results, and promotions that succeed through these campaigns.
  • Identify target audience and carry out segmentation of the user base.
  • Mapping the complete user journey and analysis of our customers to identify new opportunities and improvements.
  • Work with the ecommerce team, other PMs, designers and copywriters to develop the CRM roadmap for our ecommerce platform as well as manage and plan the daily CRM activities.
  • Track performance of ecommerce CRM projects and use findings to improve campaign KPIs.


  • You have solid experience from eCommerce, CRM, marketing automation and personalization.
  • You are a CRM expert with superior knowledge around creating multi-channel CRM campaigns, such as email newsletters, push, in-app messages and SMS campaigns.
  • Strong orientation towards data and always wanting to understand the "Why?" of what happens.
  • Marketing automation experience with tools such as Braze or Leanplum.
  • Familiarity with analytical and database tools.
  • Fluent in written and spoken English.
  • Knowledge of latest digital marketing trends.
  • Fast learner and a creative thinker with good problem-solving skills.

Some Preferred "Nice to Haves"

  • HTML/CSS knowledge
  • Good image editing and copywriting skills.
  • App marketing experience
  • Project management experience


Our Bait 
We have trust in our employees which means that 1. you will be given a lot of responsibility from day one and 2. we value your opinions and ideas. No matter the team, everything we do has an impact on our users and on Fishbrain as a company. Our culture is very important to us. If you have a “win as a team” mentality, are passionate and like to have fun, then Fishbrain is the place for you!

Or, know someone who would be a perfect fit? Let them know!


Drottninggatan 26
111 51 Stockholm Directions View page

Perks & Benefits

We come in all shapes and sizes and so do our perks & benefits!


    Because we know people can be quite picky about this stuff. Windows or Mac, you decide.


    Each year you’ll get 30 days vacation to use however, whenever. Catch some sun, a few fish, or both -- you decide.


    You’re more than a brain and a set of fingers typing. At Fishbrain you’ll get an annual allowance to put towards anything in the realm of health and fitness.

Our Culture

Some of us fish, some of us love the outdoors, but all of us are united in building the best fishing experience. We have 70+ employees, boasting 30 different nationalities from 6 continents.


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