Here at Fishbrain we have built the #1 fishing app in the US, designed for people who are passionate about fishing and outdoors. Our mission is to deliver an incredible experience that helps anglers achieve their fishing dreams—today and tomorrow. 

We are currently seeking a highly skilled and Senior UX Lead to join our team at Fishbrain. As our Senior UX Lead, you will be at the center of what we do here at Fishbrain, focusing on the US market. You will play a pivotal role in evolving and shaping the user experience for our services. You will lead the product experience & design with the mission to grow the App usage and lifetime value by creating a lasting, relevant, and qualitative user experience.

As Senior UX Lead, you will oversee and guide the creation of our digital in the App experience. A significant part of the role is to ensure deep customer understanding and development of the Fishbrain operating model for user research together with other departments. The role involves a combination of discovery, user research, UI, and leadership on both strategic level, as well as hands-on operational work. You will ensure we meet our user needs and business objectives with a pragmatic, hands-on, and lead-by-example style.

This role will report to our Product Director.

Please submit applications in ENGLISH, those that are not will not be reviewed.

Interviews will begin in January 2025.

Responsibilities:

• Set our vision for UX and implement a strategy to reach it

• Coach and mentor your design colleagues to deliver consistent, user-centered solutions.

• Implement and maintain strong discovery & research-ops practices among the teams.

• Holistic ownership of the user experience, including iOS, Android, and Web

• Drive improvement to Fishbrain’s operating model for how we do design, including discovery, user research, prototyping, and hi-fi design. And making sure best practices are documented.

• Act as a stakeholder to the teams identifying pain points in the user journey.

• Ensure that feedback loops with US-based users are integrated into the development cycle.

• Maintain a strong understanding of the user needs, industry trends, and competitor landscape (focus on the US market).

• Identify and execute on engagement drivers in the app across the whole customer journey.

• Maintain and improve our design library and guidelines for keeping and developing a consistent design system with reusable components. (Today, we use Figma).

• Collaborate with cross-functional teams, including product managers, developers, and marketers, to align design decisions with overall product strategy.

• Create prototypes, conduct usability testing to validate design concepts, and iterate based on user feedback.

• Implement validated concepts into hi-fi designs and work with developers to get functionality shipped.
  
  

Profile

• Strong understanding and experience in user design principles, significant experience in user research.

• Deep understanding of app & customer service design principles.

• Solid knowledge of current design trends, mobile app design guidelines, and best practices.

• Excellent stakeholder management skills and collaborative mindset.

• A passionate product and customer evangelist.

• Structured and with attention to detail and quality.

• Proactive and taking ownership of your area and results on senior level.

• Excellent analytical as well as communication skills in English.

Experience:

• 7+ years of experience in UX/UI design, including 2+ years in a similar position or leadership role

• Experience in delivering hands-on in all parts of the design process.

• Solid experience working with analytics support tools like Amplitude, Tableau, or comparable

• Proven track record of designing successful digital products or services across various platforms (web, iOS, Android).

• Demonstrated leadership abilities, with a track record of enabling high-performing teams
  
  Bonus but not required

• High proficiency in Figma is meriting.

• Experience from working with consumer apps is meriting.
  
  

Our Bait

We’re a product-focused scaleup, and every individual is important. That means you get to contribute to the direction of the company and the impact we have on millions of anglers. We at Fishbrain work with the latest tech and challenge ourselves every day. We have a work culture that encourages innovation, passion and teamwork. And most importantly, we want you to enjoy coming to work every single day.

In addition, Fishbrain also offers:

🌴 30 days annual vacation
Each year you’ll get 30 days vacation to use however, whenever

🤸‍♀️ Wellness bonus
5000 sek annual allowance to put towards anything in the realm of health and fitness

💻📱 Technology of your choice
 Mac or Linux, you decide

🎣 Fishing rods in the offices
Grab one and go fishing during lunch. We have fishing guides and experts working among us that can help you catch your dream fish

🐕 Dog friendly
Feel free to bring your furry friend to the office

🌎 Commitment to sustainability
Fishbrain's global data set, among the largest in the world, is selectively provided in a managed and controlled manner to scientific research partners in both North America and Europe to better understand and improve fisheries research
 

Feeling hooked? Throw us a line!